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Tide Turns Onion Article Into Meta Video
Ben Deily, senior copywriter for Digitas, has had his fair share of late night gigs, as a founding member of the 1980s-born alt-rock band The Lemonheads. Deily drew on that experience last week, as he...
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Groupon and Foursquare End Distribution Deal
Groupon has stopped utilizing Foursquare as a mobile distribution partner. A Groupon spokesperson on Tuesday told ClickZ that the relationship had “reached a natural conclusion” but wouldn’t specify...
View ArticleFacebook Updates Mobile Ads’ Status to Separated
Facebook marketers for the first time can buy mobile ads separately. The Menlo Park, CA-based giant revealed the development today while announcing more nuanced ways to buy sponsored stories. Brands...
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Big Brands Take Motley Routes to Mobile Loyalty
In what represents a microcosm of the sprawling mobile loyalty landscape, American Eagle Outfitters, Denny’s, and Sovereign Bank have unveiled starkly different programs in the space during the last...
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The Facebook IPO Effect on Social Vendor Price Tags
This week’s digital marketing news cycle started out with a bang as Salesforce.com revealed it will buy Buddy Media for $745 million. But it came after a tumultuous two weeks on the stock market for...
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Facebook News Feed Ads Get A Lot Bigger
Facebook’s latest redesign may help brands get better results from their spends on the social site. The Menlo Park, CA-based digital giant began rolling out a news feed iteration earlier this week that...
View ArticlePepsi and Red Bull Talk Instagram Activations
For the last week, some brands have likely contemplated how they might be able to better utilize Instagram, which has roughly 30 million users, now that it’s in the hands of Facebook. ClickZ reached...
View ArticleMcDonald’s Addresses Twitter Critics
Few brands have tested the sometimes scurrilous terrain that is Twitter advertising more than McDonald’s. The brand has occupied the Promoted Trend spot nine times since November 2010, buying an ad...
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Facebook’s ‘Were Here’ Feature Exposes Mobile Buzz
Facebook has rolled out a new “were here” feature on pages that represents how many check-ins and mobile device “location shares” a brand has accrued. The development is of particular interest to...
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Nutella Says Facebook Ads Outperformed TV
Nutella is employing the decades-old marketing mix model (MMM) – a nuanced sales attribution system for integrated campaigns – to measure the effectiveness of Facebook ads. For instance, the company,...
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